I don’t know where I first saw this, so I don’t know who to credit for it, but it was one of those things I can’t believe I never thought of!
Cut open an empty toilet paper roll & use it to keep your wrapping paper (whatever the paper) from unrolling. This works best laying down since it loosened a little & fell to the bottom of this roll I had standing up in the closet. That would be easy to fix with a bit of tape or a rubber band. Either way, the roll protects the paper.
Bonus tip! I just found this & love the idea. Use empty toilet paper & paper towel rolls as labels for shelving.